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Evening Standard
Evening Standard
World
Barney Davis

Ministry of Justice advert banned for ‘racist’ stereotype of black prisoner

A Ministry of Justice (MoJ) advert has been banned for depicting a smiling, white prison guard talking to an anonymous black prisoner wearing an afro-comb in his hair.

The Advertising Standards Authority (ASA) ruled the advert, used as part of a recruitment campaign for prison guards, was likely to cause serious offence by reinforcing negative stereotypes about black men and banned it from further use.

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