Michael Kors recently announced the Watch Hunger Stop 2022 campaign in aid of the United Nations World Food Program (WFP), starring a global collective of influencers toting two special-edition styles designed in partnership with artist Bonny Guo, aka Nysometimes.
Watch Hunger Stop is the brand's long-running philanthropic initiative in partnership with WFP. Titled Love Makes The World Go Round, this year's social-media campaign taps into friends of the brand from across the globe to help us amplify Michael Kors' partnership mission to end world hunger and spread the message that food is love.
Renowned for starring a long list of celebrity partners including Kate Hudson, Halle Berry and Lupita Nyong'o, the annual campaign this year invited influencers, including Lady Amelia Spencer, Lady Eliza Spencer and Olivia Culpo to serve as ambassadors for Watch Hunger Stop from their hometowns.
As part of the campaign, Michael Kors collaborated with Nysometimes, a multimedia artist with a background in chemical engineering who lives and works between China and the United States, to create the Watch Hunger Stop 2022 styles, a black Love tote for US$98 (3,721 baht) and a canvas Food Is Love pouch for $58. Nysometimes created the design for this year's special-edition pieces, putting their signature, graffiti-inspired spin on our longtime tagline.
Since 2013, Michael Kors' Watch Hunger Stop campaign has focused specifically on helping the WFP provide much-needed school meals to children in food-insecure regions of the world. It's exciting to announce that this year, Watch Hunger Stop reached the major milestone of delivering 29 million school meals through WFP's school meals programme -- an achievement made possible by the support and generosity of friends all over the world. The brand looks forward with pride and optimism to achieving WFP's goal of Zero Hunger.
The Love tote and Food Is Love pouch are now available online and in select Michael Kors Lifestyle stores globally. Michael Kors will donate all profits from every tote and pouch sold through official Michael Kors channels to the WFP to support children in vulnerable communities around the world. Throughout this month, Michael Kors customers can make a donation to the WFP at select Michael Kors stores around the globe. Just 190 baht feeds a child in school for one month. Or they can go to WatchHungerStop.com and follow the on-screen link to donate to WFP directly (select countries only).
