A Match.com video was sexist and offensive, the Advertising Standards Agency (ASA) has ruled.
The clip, posted on June 30, portrayed a day in the life of a couple, titled “Things that make him realise I’m a keeper” and showed a woman performing domestic chores for a man. The woman can be seen serving a protein drink to a man who is sat with his feet up, before arranging socks and towels in the bathroom and standing with a TV remote in her hand to put on the football for him.
Alongside the images, a voice-over states: “I will make him his protein drink after the gym. I always make sure he has a fresh towel and socks after his shower. I put the football on for him every evening. Find your keeper via Match. Go download the Match app today.”
