March Madness is proving lucrative for some of its Cinderella stories and standout stars, thanks to a 2021 Supreme Court ruling that led the NCAA to end its longstanding ban on student athletes earning money from endorsement deals.
Doug “Dougie Buckets” Edert, who led the Saint Peter’s Peacocks to their first ever Sweet 16 appearance on March 25, 2022, has already signed deals with Buffalo Wild Wings and sports site Barstool. Drew Timme, the mustachioed star forward at Gonzaga, agreed to use his whiskers to sell razors for Dollar Shave Club. And Deja Kelly, a star sophomore at the University of North Carolina, became one of Dunkin’s’ first college endorsements in February when she agreed to promote the brand’s doughnuts and coffee.
