Jake Paul’s war on Dana White has escalated to diss tracks. What’s his endgame?

Jake Paul has made millions from his short boxing career. Photograph: Ethan Miller/Getty Images

Last Friday, Jake Paul – the controversial YouTuber turned professional boxer – released a rap video targeting Dana White, the president of the Ultimate Fighting Championship.

Aptly named the Dana White Diss Track, the song opens with a cameo from former UFC champion Cris Cyborg, who is pressured by an actor playing White into signing an exploitative contract that doesn’t even guarantee health care. Paul – who modestly portrays himself as a crusading hero – then launches into the track, which takes aim at White and his business partners Frank and Lorenzo Fertitta, as well as notable fighters such as Conor McGregor, Jorge Masvidal, Nate Diaz, and even retired champion Khabib Nurmagomedov.