As my yearly Spotify Wrapped would attest, Bad Bunny and I have quite a long, winding history. I consider myself not only a superfan but a Bad Bunny expert: I’ve followed his career from humble SoundCloud beginnings through COVID-era Instagram Lives—and, of course, an obscene number of replays of that Calvin Klein ad.
All of that is to say, seeing the Puerto Rican artist headline the Super Bowl halftime show didn’t feel like a surprise, but rather a long-overdue win for the Latin community. A moment of global representation, what has now been dubbed the “Bad Bunny Bowl” was a cultural uplift that celebrated Puerto Rico and connected Latin communities through shared traditions and moments. From power outages to regular stops at street-food vendors—and lest we forget, sleeping in chairs during family gatherings—as a Mexican, I’d never felt so distinctly Latina.
