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InsideEVs
InsideEVs
Technology

Jaguar's Rebrand Has An Even Tougher Foe: An EV War With China

Much has already been said about the relaunch of the Jaguar brand, most of it in the form of the vacuously cruel homophobic pablum that occupies much of the internet’s twiddling. A sliver of it has contained intelligent analysis. But little of it has looked at how the venerable, reimagined brand plans to address the world’s largest car market and the most cutthroat place on Earth to sell electric vehicles: China. 

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