At first glance, Jaguar’s new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is largely due to its bright pink colour (it also comes in blue).
On first seeing it, my thoughts immediately went to to Lady Penelope’s Ford Thunderbird car from the Thunderbirds movie (2004), which can be seen at the British Motor Museum in Gaydon in the English county of Warwickshire – coincidentally, where Jaguar’s research and development department is located. Perhaps there was some unconscious inspiration from a lunch break visit.
There has been much talk in recent weeks of the Jaguar rebrand and the marketing and PR teams’ efforts were clearly effective. My social network feeds, for one, have been dominated by discussion of it for well over a week. The purists clearly weren’t happy. But, there is a definitive need to reform and change, due to diminishing sales over the past 12 months, industry wide dips in sales of new cars and increased competition from China in the production of electric vehicles.
