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The Guardian - US
The Guardian - US
Business
Adam Gabbatt

Republican talk of Jaguar’s ‘wokeness’ is overblown, but it has a long road ahead

Jaguar Roger Martin Dylan Mulvaney Rawdon Glover Fox News
blue car and pink car in a pink backdrop
Jaguar's new EV concept. Photograph: Jaguar/PA

James Bond. Washington state. Corporate America. Boy scouts. Delta airlines. The Hasbro toy company. College campuses. Emojis. Pizza Hut, Nike, Lego, M&Ms. Bud Light.

This is a small selection of the things that Republicans and the rightwing commentariat has branded woke. And in the past couple of weeks, the car company Jaguar has found itself added to that list.

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