You know that whiff of fresh air you get when you go to the seaside? The breeze off the sea that’s full of salty goodness? This is what Issey Miyake is replicating with its new scent for men.
Called Le Sel d’Issey, the eau de toilette introduces salt as a key component rather than a scent note—the main character, if you will.
While salt is naturally fragrance-free, it has been reimagined by perfumer Quentin Bisch who has created this new signature aroma that ignites seaside nostalgia.
Described as a ‘marine woody’ EDT, Le Sel d’Issey is both fresh and warm at the same time. It features a blend of natural-origin marine seaweed with natural-origin oak moss – the latter which is a type of algae that migrated inland, resulting in a herby scent.
This transportive ocean aroma is combined with cedarwood and sand vetiver to give it that rugged edge, making it the perfect everyday fragrance – and one that’s set to be a staple in any discerning gent’s morning routine.
The ginger top note further enhances the freshness of the salt and adds a captivating twist to an already intriguing scent.
Along with being inspired by nature, it has also been formulated with eco-conscious practices in mind. This is why Miyake’s vegan scent is made with up to 95 per cent of ingredients of natural origin, and the alcohol used for blending with the perfume concentrate is also 100 per cent natural – derived from French beetroot, in fact.
Taking the fragrance composition’s eco-friendly credentials one step further, the bottle itself is also made from 20 per cent recycled glass, and the sleek, sophisticated, and minimal style is available in 50ml and 100ml editions, which are both refillable. The box it comes in has been thoroughly considered too, using 10 per cent upcycled seaweed to create it.
Ready to buy this as a gift for you or someone you love? Le Sel d’Issey is available to purchase at John Lewis now.
Le Sel d’Issey by Issey Miyake
Instead of being a simple scent note, salt takes centre stage in Issey Miyake’s new fragrance for men. Designed to mimic the smell of a fresh sea breeze, this scent will catapult you to the seaside and make you feel as fresh as the ocean air. It is a marine woody aroma that blends natural-origin marine seaweed with natural-origin oak moss – the latter which is a type of algae that migrated inland, resulting in a herbaceous scent.
This transportive ocean aroma is combined with cedarwood and sand vetiver to give it that rugged edge, making it the perfect everyday fragrance – and one that’s set to be a staple in any discerning gent’s morning routine. The top note of ginger further enhances the freshness of the salt and adds a captivating twist to an already intriguing scent.
Along with being inspired by nature, it has also been formulated with eco-conscious practices in mind. Which is why Miyake’s vegan scent is made with up to 95 per cent of ingredients of natural origin, and the alcohol used for blending with the perfume concentrate is also 100 per cent natural – derived from French beetroot, in fact.
Taking the fragrance composition’s eco-friendly credentials one step further, the bottle itself is also made from 20 per cent recycled glass, and the sleek, sophisticated, and minimal style is available in 50ml and 100ml editions, which are both refillable. The box it comes in has been thoroughly considered too, using 10 per cent upcycled seaweed to create it.
Buy now £54.00, John Lewis
