Every fall, brands add pumpkin spice to everything, from cereals and sodas to … toilet paper. Fall seems to come earlier every year too. By the end of summer, Starbucks has typically already released its infamous pumpkin spice latte, or PSL, a drink that has become a hallmark of the season.
And the flavor continues to be profitable. In 2025, pumpkin spiced foods garnered an estimated $1.25bn in revenue, according to Future Market Insights.
