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The Independent UK
The Independent UK
Josh Marcus

Inside the push to make M&Ms MAHA-friendly: Expensive dyes and missing colors

M&M’s without artificial dyes will debut later this year, part of a multi-million dollar push from the Mars company to align with the Trump administration’s “Make America Healthy Again” movement.

The new, naturally dyed M&M’s will roll out in August on Amazon, the company told The Wall Street Journal, a first in the candy’s nearly nine-decade history.

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