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The Times of India
The Times of India
World
TOI World Desk

In 2013, friends launched RXBAR with $10,000; Kellogg bought it for $600 million four years later

In 2013, two childhood friends from Glen Ellyn, Illinois, pooled $10,000 to buy egg whites, dates, and nuts. They made their first batch of protein bars in a suburban basement using a food processor. Four years later, global food company Kellogg Company bought their business for $600 million. Peter Rahal and Jared Smith founded Chicago Bar Company LLC, the Chicago-based company behind RXBAR, after growing tired of the long lists of artificial ingredients in regular protein snacks. With no outside investors, corporate office, or formal business experience, the pair built one of North America's fastest-growing natural food brands. The sale in October 2017 gave the founders a huge financial return and made RXBAR a major success story in the health food industry.

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