I Tried London's New Michelin-Level Burger Experience — With 'Glou-Glou' Wine Pairings and Vibey Interiors, It Proves Why Even Comfort Food Deserves the Design Treatment

The green-painted exterior of a high-end burger join features lacquered emerald green furniture in iron and lets passersby peek inside its atmospheric, sculpturally designed eatery with neon-lit signs.

A large group of friends stands impatiently beside the rounded, sculptural plaster bar that welcomes diners into Heard. Soho, the newly unveiled second location of two-Michelin-star chef Jordan Bailey's acclaimed burger concept, when I arrive at its 31 Foubert's Pl site on the Monday evening after its opening.

It is a first impression that, together with the non-stop comings and goings that animate the two-story place throughout the night, bodes well for the restaurant's success, speaking for the popularity of its sibling establishment at 1 Flat Iron Square.