While calling a supermarket staple “viral” seems a bit ridiculous, that can somewhat be said of Greek yoghurt. Fuelled by viral recipes like Biscoff cheesecake and the “protein-maxxing” craze, the dairy product is landing in more trolleys than ever, with Tesco reporting a near one-third jump in sales since 2024.
I personally switched my breakfast from cereal to Greek yoghurt a couple of years ago to add more protein into my diet and to keep me satiated all morning, and now I can’t get enough of the stuff. In fact, I’m not ashamed to admit that I was ranked among the top buyers for Greek yoghurt in my local supermarket, according to my Nectar card overview last year.