Consumers are being bombarded with a new wave of hyper‑realistic AI scams, with fraudsters exploiting both technology and psychology to deceive even the most savvy Brits.
‘Generative’ AI (artificial intelligence that creates new content) is now scammers’ tool of choice, powering deepfake videos of public figures, cloned voices of loved ones and phishing emails tailored with uncanny accuracy. Unlike older scams, these look and sound alarmingly authentic.
