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Football London
Football London
Sport
Tom Coley

How Erling Haaland's LeBron James repeat rivals Christian Pulisic and Bukayo Saka agreements

Erling Haaland has signed a major sponsorship deal with Nike that puts him alongside world superstars Kylian Mbappe, Kevin De Bruyne Leah Williamson and Alexia Putellas. His previous Nike deal ended in January 2022 and fellow sportswear giants Puma and Adidas were keen to get him on-board.

The 22-year-old, who has broken Premier League football this season with unprecedented levels of goalscoring, has become a global sensation since joining Borussia Dortmund and now has the commercial deal to match that. The US-based company say that his 'unprecedented rise through European club football' has helped put 'his stamp on the future of the game'

In England he is alongside some of the best young players in the world including Arsenal's Bukayo Saka, who has a hot new boot sponsor of his own to boast. The Hale End academy graduate is one of the few that can rival Haaland's performances this season.

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