Harley-Davidson hasn't had an easy time as of late. It's been dogged by contrived controversy, flagging sales, LiveWire being an anchor around its neck, and the same market contraction that all others within the industry have felt. Harley's also lost a few steps thanks to prior tariffs, and looming forthcoming tariffs.
But I see a glimmer of hope within its 2025 lineup it just dropped. A thread that, if pulled further, could lead the brand out of the darkness that's enveloped it in recent years—decades, if were' honest—and bring bigger, better, and cooler things for the Motor Co. That thread is the newly debuted Pan America 1250 ST, a motorcycle that's modern, sporty, and looks the part.
Yet, we're not talking about an off-road-focused Pan America with some new flashy colors. No, we're talking about a sport tourer in the same vein as a BMW R 1300. Something without the baggage and panniers, without the center-stand, without the world traveler cosplay. It looks like a brawler, a proper sporty motorcycle.
You have my attention, Harley.
