
Take-Two CEO Strauss Zelnick has spoken of how GTA 6 must offer something entirely new, while at the same time sticking to the formula fans know and love; basically, it has to do the impossible.
Speaking on the Good Time Show podcast (via VGC), Zelnick said, "In the entertainment business… we adopt our hits like they're part of us, they're part of our family, you know, we have a great affinity for them and we take it personally if people screw around with them, like it's not okay if the creators make a choice that is inconsistent with how we think these hits should be developed."