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The Guardian - UK
The Guardian - UK
Business
Aneesa Ahmed

Friends with benefits: how referral schemes can really pay off

two women look at a phone and laugh
Referrals often bring rewards but offers should be transparent about who is getting what out of the deal. Photograph: SolStock/Getty Images

How much do you love your energy company – enough to recommend it to a friend? How about if £50 was up for grabs?

Richard from Suffolk is a customer of Octopus Energy, and now eight of his family and friends are, too, after he recommended the provider to them all through its referral scheme. “I really think [referral schemes] are a good idea. It’s an incentive to swap – without it, I think people wouldn’t bother switching and would carry on as they were,” he says.

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