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Evening Standard
Evening Standard
Saskia Kemsley

Forget Arket, these are the Scandi brands worth shopping on Cyber Monday 2024

I’ve been entirely captivated by the spell that Scandinavian fashion has cast on the global sartorial market.

Gone are the simple black dresses and white t-shirts that previously adorned my capsule corporate wardrobe. Delectable pastels with frilly collars have replaced greyscale tones, comfortable and flatteringly baggy silhouettes are now favoured over ribcage jeans that I can’t sit down in, and classic beanies have been outshone by woven bonnets with delightful, chequered designs.

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