Australia's online travel market is undergoing momentous change as the cost of living bites and more customers use artificial intelligence to make their itinerary.
But one agency, which has been hit with a triple whammy of millions of dollars in potential lost revenue, lacklustre bookings and leadership changes at a sensitive time, believes it can recover.
"This is placing significant pressure on our industry, but travel is like water," outgoing Webjet chief executive Katrina Barry said on Wednesday.
"It finds a way."
The potential takeover target stands to lose millions of dollars in annual revenue after Virgin Australia revealed plans to set up its own online travel package offering, thereby reducing its commissions.
The decision left Ms Barry disappointed, although she said the carrier remained a "valued partner" through other commercial agreements, ahead of the change taking effect on July 1.
