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Fortune
Fortune
Business
Marco Quiroz-Gutierrez

FIFA’s $15 billion World Cup payday shows commercialization is the real tournament champion

(Credit: Photo by David Ramos—Getty Images)

The 2026 World Cup concluded Sunday as FIFA’s most financially successful tournament ever—even after months of warnings that exorbitant ticket prices and U.S. travel restrictions would hold the event back.

Along with the usual glory and heartbreak on the pitch, this year, the world’s biggest sporting event also came with an unprecedented windfall, according to FIFA.

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