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Fortune
Fortune
Emma Burleigh

Exec at $27 billion tech giant HP hits back at Gen Z lazy label, saying they’re great at listening and building relationships

George Brasher, SVP and managing director, North America for $27 billion tech giant HP (Credit: Courtesy of HP)

Just like generations of 20-somethings before them, Gen Zers are being criticized for failing to adapt to traditional workplace norms. Some bosses complain about a lack of office etiquette and the high expectations they bring with them, while a vocal cohort say the digital natives are bringing valuable skills and a fresh approach to work. George Brasher, SVP and managing director, North America for $27 billion tech giant HP, says that the Gen Z label of lacking interpersonal skills is a myth. Now, they’re driving massive business wins with their work ethic.

“I’ve got a reasonable population of Gen Z folks in my team, and I find people with great ability to listen, great ability to build that trust, to build that relationship, and then to understand really what customers need,” Brasher tells Fortune. “I don’t see that at all.”

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