Southwest Airlines has hired an outside firm to figure out what it needs to prevent another cancellation meltdown like the one over the holidays and “everything that we need to do to mitigate risk is on the table,” CEO Bob Jordan said Thursday.
Jordan and Southwest’s leadership team is under pressure to reassure weary passengers and skeptical investors that it won’t break again with bad weather or other operational challenges the way it did last month when 16,700 flights were canceled.
But Jordan, who has been CEO for just under a year after more than 30 years at the company, pushed back at accusations that the company has ignored technology shortfalls after years of neglect.
