There are a million ways to approach a rebranding campaign. Some brands require a subtle refresh that people only notice months after the fact. But others need to go louder, and I don't think I've seen any make as much noise as Old Jamaica.
The British ginger beer brand didn't announce its rebrand with a drumroll and fanfare; it ran an eight-month send off for its previous identity. That included a farewell tour, bucket-list stunts and a countdown clock claiming to show the number of cans left.
