A cafe owner is cutting costs for customers who say “please” and “thank you”.
Usman Hussain is giving discounts as a reward for good manners.
A sign explains that saying “Desi Chai” will cost you £5 while “Desi Chai please” is £3.
But saying “Hello, Desi Chai please” is a bargain £1.90.
Usman, 29, who runs the Chaii Stop, in Preston, Lancs, said: “I think it’s a nice reminder to use your manners, because unfortunately sometimes we do need reminding.
“We’ve never struggled with rude customers but since having the sign people are definitely coming in more open and having a laugh with us.
“To me, the most important thing in my business is to walk through the door and be treated like you’re a welcome guest in our home.
“It’s nice to have that respect reciprocated.”
He admits he is yet to charge anyone £5 for their drink and said: “If a customer doesn’t use their manners I point to the sign, and they immediately ask again more politely.
“A lot of people can be quite rude in the mornings while they’re waking up but when they see the sign it makes them think.
“At the end of the day you never know what someone is going through to make them act rude, but it helps them to drop their guard.
“It gets them talking - like an icebreaker - and that’s what we’re all about.
“Any negativity gets left at the door.”