While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in recent months. But perhaps the most famous example dropped all the way back in 2011 – and it's back to jump on the trend in 2025.
Back in 2011, Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best logos of all time are a match for the feeling of personalisation. So successful was Share a Coke that the company is bringing it back for 2025, "inviting a new generation to experience the magic of personalised connection."
