Advertising is an incredibly competitive industry. With brands doing all they can to ensure that consumers end up in their customer bases, sometimes adverts can be a little too bold, and controversy ensues.
Although television adverts are an ideal way of getting a brand's values across, they can sometimes backfire, with viewers either not agreeing with the overall message or feeling that the advertisement causes genuine offence. When it comes to the many reasons the British public complain about TV adverts, misleading information comes out on top, with more than 500 complaints and negative rulings.
Television adverts have been found to be the most complained about form of marketing by brands, with adverts in the press coming second and posters finishing in third. The following 10 adverts are a mixture of television adverts, YouTube adverts and posters, and are the 10 most complained about adverts of all time, according to Sortlist.
