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Benzinga
Benzinga
Business
Madison Troyer

Behind The Rise Of Exclusive Fitness Clubs: Why Workout Studio Memberships Are The Newest Wealth Signifier

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One of New York City's hottest new clubs is a yoga studio in SoHo. Its address is a closely guarded secret, and the only way to gain admittance is by invitation of one of its 300 members.

Tera, whose red front door is currently trending all over social media, is selling more than just yoga classes— it's offering exclusivity for some of the city's wealthiest and best connected residents. 

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