
Apple's long-awaited entry into the mixed-reality headset market has arrived with the U.S. launch of the Vision Pro, a device heralded by CEO Tim Cook as "the most advanced consumer electronics device ever created."
Announced last year, the Vision Pro reignited enthusiasm for virtual reality (VR) and augmented reality (AR) devices, with Apple promising that the headset will usher in a new era of "spatial computing" -- Apple's take on the technology that underpins AR/VR.