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Fortune
Fortune
Sarah Glodek

American Airlines is finally bringing back seatback screens after nearly 10 years in a premium push to win back customers

(Credit: Brent Lewin/Bloomberg via Getty Images)

As airlines continue to shorten seat sizes and leg space, it may come as a surprise when they offer some amenities that don’t involve spending much earned money or miles. Now, American Airlines is bringing back one amenity it cut nearly a decade ago: seatback screens.

The airline announced on Tuesday it will install 4k screens at every seat on all new narrow-body aircrafts from Airbus and Boeing starting in 2028. The new screens will feature improved USB-C fast charging ports and bluetooth audio connectivity. And for those who were splurging on their seats, the company is wooing higher-spending travelers by increasing premium seating across all aircrafts.

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