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The Independent UK
The Independent UK
National
Via AP news wire

Adidas appoints boss of rival Puma as CEO after Ye fallout

Adidas Puma Bjørn Gulden Ye Kasper Rorsted Thomas Rabe
Copyright 2022 The Associated Press. All rights reserved.

Adidas has appointed Bjørn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout from its split with the rapper formerly known as Kanye West.

Gulden will replace Kasper Rorsted, Adidas' CEO since 2016, whose departure was announced in August. Adidas said at the time that Rorsted would hand over during the course of next year but said on Tuesday that he and the supervisory board “mutually agreed” that he will step down and leave the company Friday.

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