6 Name Brands You Should Always Buy Generic Instead

A shelf is tightly packed with tubs of Philadelphia brand cream cheese. Choosing store-brand dairy items over expensive, heavily advertised labels helps families trim down their shopping receipts while securing the exact same foundational ingredients. Shutterstock.

Brand loyalty is a highly expensive emotional habit that can easily blow a hole in your weekly food budget. Supermarket shelves are packed with famous logos that use flashy television commercials to justify their premium prices. The exciting secret is that store-brand generic equivalents offer identical quality for a fraction of the cost. In many cases, these generic items are manufactured on the same production lines as their famous competitors. Let me highlight six specific name brands you should always ditch in favor of the cheaper store’s generic.

1. Quaker Oats and Oatmeal