The Latest Breaking News from YouGov

The 2024 UK election campaign was dominated by discussion of the polls, from start to finish. This was partially because of the sheer volume of polls being published. We had more MRP (multi-level regression post-stratification) polls than ever before, many giving quite different pictures of the size of Labour’s lead.

Party leaders make last-minute appeals to electorate as Labour heavily tipped to win overwhelming majority

Sir Keir Starmer voted in his safe constituency of Holborn and St Pancras, but other London seats are on a knife-edge

Britons head to the polls Thursday in a general election widely expected to emphatically return the opposition Labour party to power and end nearly a decade-and-a-half of Conservative rule.

Conservatives facing near wipe-out in London, major poll finds on eve of election

Former Tory leader Sir Iain Duncan Smith fighting to cling onto his seat, where Labour candidate is marginally ahead in latest poll

A second YouGov poll said the likely result was so close that it is a ‘toss-up’

In today’s newsletter: Campaigning is over, so we round up six weeks of terrible memes, tetchy politicians and downright dodgy graphs

London minister Greg Hands tipped to squeak home in Chelsea & Fulham amid private schools row

While Labour’s lead has remained at over 20 points throughout campaign, both Conservatives and Labour have lost support to smaller parties over past six weeks

In today’s newsletter: 12% of the electorate are believed to be undecided about how to vote, and they might change the demographic of voters. Could the polls be wrong?