How Mahindra built India's most recognisable off-road vehicle portfolio
Mahindra has carved its niche in off-road vehicles by prioritizing rugged terrain capability over traditional market segments. Their journey started post-independence with the assembly of Willys Jeeps. By sticking to sturdy ladder frames and reliable mechanical systems, Mahindra’s off-roaders embody durability. While many modern SUVs have transitioned to monocoque structures,…
The Economic Times ·