The Latest Breaking News from Will ButlerAdams

Brompton sells stakes to Decathlon and Chinese Labubu backer

British bike maker says cycling market is recovering from sales slump and investments will add new expertise

The Guardian - UK · Jun 30

'A year of balanced outcomes' - Brompton optimistic despite a £2 million loss and a drop in sales

Folding bike brand's CEO remains optimistic, branches into premium products and new markets

Cycling News · Jan 9

Brompton reports £2m loss and drop in sales in 'year of balanced outcomes'

Folding bike brand's CEO says the outlook for the future is 'optimistic'

Cycling Weekly · Jan 8

Brompton profits plummet from £10.7m to £4,600 as industry 'turmoil' continues

Folding bike company sold fewer bikes than expected in 'challenging year'

Cycling Weekly · Jan 3, 2025

Brompton profits plunge more than 99% amid bike industry turmoil

Boss of bicycle maker says discounting after Covid boom means ‘sad state of affairs’ in global market is likely to go on

The Guardian - UK · Jan 2, 2025

Brompton G Line Design Lead Tom Kerr: "It looks like a Brompton, folds like a Brompton, but rides like nothing else”

Ride farther, fold faster, with the all-new G Line

T3 · Sep 17, 2024

Brompton CEO Q&A: 'People see us as a little, quirky, odd bike'

Will Butler-Adams tells Cycling Weekly about his first steps in cycling, his admiration for Elon Musk, and what to expect from Brompton in 2024

Cycling Weekly · Feb 15, 2024

‘Our industry ought to be the sustainability leader, and yet it’s not,’ says Brompton CEO

Will Butler-Adams calls on bike industry to reduce waste and rethink materials

Cycling Weekly · Jan 9, 2024

Brompton secures £19 million investment and will use money to 'be more ambitious'

British folding bike company backed by investment from BGF

Cycling Weekly · May 16, 2023

Will Butler-Adams: Brompton Bicycle’s evangelist-in-chief

The engineer is convinced that folding bikes can help solve global problems and improve our lives – and that they are reasonable value for money

The Guardian - UK · Aug 20, 2022