Will Butler-Adams jumps on a Brompton and races off towards some industrial sheds at a rapid pace, almost as fast as he is talking. The engineer, who has been the chief executive of the British folding bikes firm for 14 years after joining 20 years ago, is enthusing about its new marketing, testing, spares and refurbishment facilities, which opened near its headquarters in Greenford, west London, last year.
Inside the rather dull grey sheds is an array of colourful bikes, some being “tortured” in testing tanks or waiting patiently to be fixed in a wall of cubicles – the physical manifestation of the more exciting rapid expansion of the brand during the pandemic.
