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Cycling Weekly

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Tom Davidson

Brompton CEO Q&A: 'People see us as a little, quirky, odd bike'

Brompton Elon Musk Will ButlerAdams

Brompton CEO Will Butler-Adams poses with an orange Brompton.

Will Butler-Adams is the CEO of British folding bike brand Brompton, having joined the company in 2002. He is an engineer by trade, and formerly worked in the chemical industry.

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Lawmakers branded the move as ‘disturbing’ and compared it to the actions of some terror groups and oppressive governments

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One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Isaias strengthens to become first Atlantic hurricane of 2026 season

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