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The Latest Breaking News from Twitter Inc.

Elon Musk’s Infatuation With ‘X’ Sheds Light On Twitter Rebranding

Musk's vision for X.com in 1999 resurfaces as he plans to rebrand Twitter as 'X'

Zenger

Elon Musk's X branding is spreading to Twitter for Android

Twitter's beta version on Android has adopted the abrupt X branding that initially rolled out on the web.

Android Central

Elizabeth Warren and Lindsey Graham Will Break the Internet

The senators say they're creating an "independent, bipartisan regulator charged with licensing and policing the nation's biggest tech companies." What could go wrong?

Reason

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Republicans shelve Zuckerberg contempt vote in ‘censorship’ inquiry ‘for now’

House panel was to consider resolution on Meta chief for allegedly failing to turn over internal documents to investigators

The Guardian - US

Musk’s everything app: Does it stand a chance?

Elon Musk has done the impossible before. Don’t count him out on this.

Fortune

Elon Musk's Twitter brand change is even more devastating than I thought

Elon Musk's decision to rebrand Twitter to X has destroyed the most valuable intangible.

TechRadar

Elon Musk’s mood swings at Twitter made his ‘fanatical inner circle’ too afraid to tell him the truth, says ex-Twitter exec

The former staffer at Twitter—now X—said she was surprised by Musk’s “willingness to burn so much down.”

Fortune

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Twitter's rebrand to X shifts the focus to Musk's 'everything app' plans but here's why he might have moved too early

A succession of upheavals have characterised Elon Musk’s leadership of Twitter since he acquired the social media platform in November 2022 – from his U-turns on the acquisition, to firings and rehirings and a significant drop in advertising revenue. But his latest move is the most significant: abandoning the globally…

The Conversation

Twitter stole its new @X username without paying its owner a dime

Twitter has taken over the @X username without paying its owner anything.

iMore

Linda Yaccarino: does Twitter’s CEO have the most difficult job in tech?

She’s tasked with saving the company now called X, but Musk might be loth to hand over the reins of his $44bn vanity app

The Guardian - US

Meta's Threads needs a policy for election disinformation, voting groups say

Twelve voting rights organizations tell Meta its new social media site Threads needs a robust plan to ensure election disinformation doesn't go viral during the 2024 elections.

WEKU

Twitter took over the @x account username without permission or compensation

Original owner offered a tour of the company’s facilities, but no monetary compensation

Evening Standard

Heart problems from vaccines are rare

Conspiracy theorists have been exaggerating the link between COVID vaccines and heart problems. Here are the facts

Salon

Elon Musk swipes coveted @x handle from Twitter user for rebrand

Single letter Twitter accounts may be worth tens of thousands of dollars—but they're not the property of users to sell as one out-of-luck photographer found out.

Fortune

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The Independent UK

Elon Musk wants to turn tweets into 'X's'. But changing language is not quite so simple

Elon Musk may want to send “tweet” back to the birds, but the ubiquitous term for posting on the site he now calls X is here to stay — at least for now

Fortune

Zuck says Threads is a 'Year of Efficiency' triumph

Meta's CEO thinks the company's new Twitter competitor has a shot of being the first public discussion app to reach 1 billion users.

Fortune

X employees paint Twitter offices black and go 'bird hunting'

While some longtime users decried the demise of the Twitter brand, a group of zealous X employees swept through the San Francisco headquarters on mission to purge remnants of the old brand.

Zenger

Elon Musk’s Twitter Rebranding To X May Impact Tesla’s Valuation

Critics worry that the move could unsettle advertisers and lead to potential Tesla stock sales.

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The Guardian - US

Threads users decline significantly despite initial surge in sign-ups

Within a week of launch of Mark Zuckerberg’s answer to Twitter 100 million people signed up, but weeks later there’s been a drop

The Independent UK

Elon Musk’s Twitter bans ad showing Republican interrupting couple in bedroom

‘Elon Musk loves free speech, but only when it’s convenient for him and his far-right political agenda,’ says founder of Progress Action Fund

Zenger

Zuckerberg And Musk Tease Cage Match Showdown

Tech titans exchange challenges in a potential MMA face-off, sparking excitement and speculation.

Fortune

The last time Elon Musk tried to make his ‘X’ company happen it failed miserably

The billionaire tried rebranding PayPal to X.com over 20 years ago. He’s hoping it goes better this time around.

Evening Standard

Rebranded Twitter, X, warns businesses to spend on ads or lose verification

Brands risk losing their gold checkmarks unless they reach a certain ad spending threshold

iMore

How to get started with Threads — Instagram's Twitter killer

How to get started with Threads. Instagram's answer to Twitter's mess.

Creative Bloq

The Twitter X rebrand has just been rebranded (twice)

Just what?!

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People

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