Threads may have seen a sharp active user decline since its launch last month, but it’s slowly but surely catching up to Twitter with frequent feature updates.
Meta’s app already has a small but faithful following of core users who enjoy the simplicity (and anti-Twitterness) the app offers, but the addition of a web version and search function in the next few weeks could tempt more people over.
Engagement quickly fell away in the weeks following Threads’ launch, as the Threads app offered a huge perk - not being Twitter - but … nothing else. Our US Editor-in-Chief did expect the buzz around Threads to cool off, and one of the main reasons he didn’t return to Threads often was a simple one: there’s no desktop app.
