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The Latest Breaking News from Tourism Australia

Still throwing shrimp on the barbie: why is Tourism Australia’s advertising stuck in 1984?

Tourism Australia has just launched its latest global A$130m campaign, “Come and Say G’day”. It’s a sequel to the 2022 ad featuring brand ambassador Ruby the Roo.

The Conversation

What are Nigella Lawson, Robert Irwin and a cartoon kangaroo doing in Australia’s latest round of tourism ads?

Tourism Australia is hoping international celebrities, Ruby the Roo – and a barrel of cliches – can sell Australia to the world

The Guardian - AU

Star-studded push to lure tourists to Australia

Global celebrities have been signed up to help bring travellers to Australian shores as part of a tourism push infused with a "strong dose of humour".

AAP

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Netflix’s Territory is a Succession-like drama packed with family rivalry and betrayal, set in Australia’s outback

The Australian commissioning team at Netflix has had a pretty good run over the past 12 months. In January, the adaptation of Trent Dalton’s novel Boy Swallows Universe proved to be the most successful Australian-made show to that point, scoring 7.6 million views globally in its first two weeks.

The Conversation

Chinese tourism to Australia still in the doldrums after pandemic travel bans

Tourism industry disappointed but hopeful Chinese holidaymakers could return by year’s end – but economists predict a longer wait

The Guardian - AU

Barr to promote Canberra tourism in trip to India and Singapore

Mr Barr will be pushing for direct international flights.

The Canberra Times

Victoria’s Squeaky beach beats famous Sydney and Queensland spots to be judged Australia’s best

Wilson’s Promontory beach is the first Victorian site to top Tourism Australia’s list, which celebrates coastal spots

The Guardian - AU

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Turns Out Tourism Aus Paid For Those 3 Influencers To Come Down Under & We Now Know How Much

The Australian Government has finally caught up with the rest of the world and is paying Gen Z influencers to sample the land down under.

Pedestrian.tv

Steve McClaren look-a-like Andy Milne turns up in Australia to support the Lionesses

England football’s fan-favourite and Steve McClaren look-a-like, Andy Milne, has popped up in Australia to cheer on the Lionesses after travelling to watch eight men’s tournaments

The Independent UK

Australia bids to attract millions of Brits to work Down Under

From today (July 1), people aged between 18 and 35 can move to Australia to work for up to three years

Bristol Post

Australian Working Holiday Visa change means millions more Brits can head Down Under

The change comes into effect on July 1

Nottingham Post

Big Australian Working Holiday Visa change means millions more Brits can head Down Under

The change comes into effect on July 1

Wales Online

Australia invites 16 million Britons to work ‘down under’ after extending working holiday visa age limit

Increase to age range ‘presents a world of openings’

The Independent UK

Brit ditches UK for sunshine, higher salaries and 'much cheaper property'

Ben, from Epping Forest in Essex, has moved to Victoria in Australia where he fell in love and had a baby, and now the 30-year-old is convinced he'll stay Down Under

Daily Mirror

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ABC News

Gold Coast hosts Chinese travel agency bosses at Australian Tourism Exchange

Tourism Australia concedes the industry will not recover until Chinese visitors come back. The Australian Tourism Exchange conference on the Gold Coast is where that may be turned around.

Reuters

Great shortfall of China: Australia's biggest tourism market returns with a whimper

(Refiles to add full name, company details in par 16)

The Independent UK

Adelaide city guide: Where to stay, eat, drink and shop in Australia’s cool south-coast city

This southern coastal city has lovely architecture, a mega-stadium, and dolphin-spotting and wine tastings on its doorstep, says David Whitley

ABC News

Gong goes to Kangaroo Island as Stokes Bay judged the best beach by Tourism Australia

South Australia's Stokes Bay on Kangaroo Island's north coast is not the easiest beach to access, but locals say the effort is more than worth it, a sentiment endorsed by organisers of Tourism Australia's Best Australian Beach.

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The New Daily

‘Come and Say G’day’: Tourism Australia unveils new campaign

Will Arnett has joined Rose Byrne for Tourism Australia's latest campaign trying to get people Down Under to say 'G'day'.

The Guardian - AU

Fun, effective or ‘very bland’? Advertising experts split on Australia’s tourism mascot Ruby the Roo

Some say the CGI kangaroo ‘looks fantastic’ and will cut through internationally, but critics believe Tourism Australia could have aimed higher

The Guardian - AU

‘The new Paul Hogan’: Australia unveils new tourism ambassador Ruby the Roo

Tourism Australia hopes cartoon mascot, voiced by actor Rose Byrne, will entice international travellers

The New Daily

Famous voice behind Tourism Australia’s latest campaign mascot

Hollywood actress Rose Byrne has been revealed as the voice behind Tourism Australia's latest brand ambassador Ruby the kangaroo. The computer-generated

ABC News

Regional NSW attracts 'super-luxe' international tourists

Travel operators are hoping to attract wealthy tourists ready to unload up to $20,000 a week as struggling regional businesses bounce back after a two-year break from international visitors.

ABC News

As the 2022 federal election looms, Scott Morrison announces $60m for tourism recovery

Making the announcement in Cairns, Scott Morrison said $45m would go to Tourism Australia and the remainder to Tourism Tropical North Queensland.

AAP

Cost of living measures 'responsible': PM

As the government announced a $60 million tourism investment, Prime Minister Scott Morrison promised the upcoming federal budget would be responsible.

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