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The Guardian - AU

Business

Caitlin Cassidy

‘The new Paul Hogan’: Australia unveils new tourism ambassador Ruby the Roo

Paul Hogan Australia Tourism Australia United States Rose Byrne Don Farrell

The new Tourism Australia campaign featuring the cartoon mascot Ruby Roo. — A new campaign featuring the cartoon mascot Ruby Roo is part of Tourism Australia’s There’s Nothing Like Australia brand platform. Photograph: Tourism Australia

Tourism Australia has revealed a computer-generated kangaroo named Ruby the Roo as “the new Paul Hogan”, an unofficial national mascot it hopes will entice international travellers to Australia.

The latest global campaign, featuring the cartoon creature voiced by Australian actor Rose Byrne, was unveiled to the world on a digital billboard in Tokyo on Tuesday, kickstarting a world tour to officially launch in New York on 19 October.

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