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The Latest Breaking News from the Apple Store

Save up to $150 off two of our favorite iPads — iPad Air and iPad 10 at their lowest prices ever

The iPad Air and the iPad 10th gen are now at their lowest prices ever.

iMore · Mar 6, 2024

New Apple Watch bands tipped for Spring launch — iOS 17.4 code reveals new styles are on the way

A whole new line of spring Apple Watch bands has seemingly been leaked in the latest iOS 17.4 beta code.

iMore · Feb 28, 2024

Cleaning a stranger's earwax out of the AirPods from Hell — a gross behind the scenes look at life in an Apple Store: Tales from the Genius Bar

The world of Apple Retail revealed through the eyes of ex-employees with wonderful and weird tales to tell.

iMore · Feb 16, 2024

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Apple Vision Pro does in fact have a removable battery cable but you'll need to have your SIM ejector tool handy

The cable on the Apple Vision Pro battery pack is removable after all. You'll just need access to a familiar tool.

iMore · Feb 1, 2024

Apple Vision Pro customers warn of potential face scan issue — Inconsistent readings could create sizing problems, but there's an easy fix

Some Apple Vision Pro face scans are giving inaccurate or inconsistent readings meaning you may get the wrong strap, but there’s a fix if you live near an Apple Store.

iMore · Jan 22, 2024

Apple Vision Pro already on eBay for $10,000 less than an hour after release

Missed the Vision Pro preorder? Go to eBay and find one for three times the price!

iMore · Jan 19, 2024

The Apple Back to School Event is live in South Korea, Australia, and more — Here are all the offers you can get

You can take advantage of some great Apple Back to School deals right now if you live in Australia, South Korea, New Zealand, or Brazil.

iMore · Jan 18, 2024

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You can only get these special edition AirPods Pro 2 if you live in Asia

Apple has released some funky, special edition AirPods Pro 2 in Asia to celebrate the Lunar New Year.

iMore · Jan 18, 2024

New Apple Store app update readies for Apple Vision Pro orders — “Prepare for pre-order” section will include tool to scan your face before ordering

The Apple Store has just been updated to include information on the Vision Pro, including more information on the preorder process.

iMore · Jan 12, 2024

Tales from the Genius Bar — Chapter 2: How the Genius stole Christmas

The world of Apple Retail revealed through the eyes of ex-employees with wonderful and weird tales to tell.

iMore · Dec 22, 2023

You can now buy a USB-C AirPods Pro case on its own – but it's not cheap

You can now upgrade your Lightning AirPods Pro 2 charging case without having to buy a pair of brand new buds.

TechRadar · Dec 14, 2023

Anya Taylor-Joy leaves fans hysterical after selfie fail

‘Legend says that fan went straight to the Apple Store the next day,’ one fan jokes

The Independent UK · Dec 6, 2023

Apple now sells the world's smallest 2-in-1 MagSafe charger, and it's the perfect travel companion for the holidays

The Twelve South ButterFly is now available exclusively at the Apple Store, and it's the world's tiniest 2-in-1 MagSafe charger.

iMore · Dec 6, 2023

Hilarious moment Anya Taylor-Joy fails multiple attempts to take selfie with fan’s Android

‘Legend says that fan went straight to the Apple Store the next day,’ one fan jokes

The Independent UK · Dec 5, 2023

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iMore · Dec 4, 2023

You can now get AirPods Pro 2 refurbished from Apple, but don't ditch that Lightning cable

Refurbished AirPods Pro 2 are now available on the Apple Store, but only the Lightning version.

iMore · Nov 29, 2023

Donate to (RED) this holiday season with Apple Pay in your local Apple Store and help the Global Fund fight HIV/AIDS

Donate directly to the Global Fund to help fight HIV and AIDS this December with every Apple Pay purchase at the Apple Store.

iMore · Nov 27, 2023

A coffee cup so good that Apple sells it at the Apple Store? Now $40 off in the final Cyber Monday sales

The Ember Temperature Control Smart Mug 2 is a wicked device that makes sure your coffee stays hot — and there's a Cyber Monday offer to sweeten the deal.

iMore · Nov 21, 2023

These AirPods Pro Black Friday deals have convinced me to buy them for the fourth time

I’ve had to replace several AirPods Pro in my time due to faults, but I’m hoping that this time will be the end of the fiasco.

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T3 · Nov 17, 2023

When does Apple's Black Friday sale start and what deals can I get?

Apple Stores will take part in the Black Friday and Cyber Monday celebrations, but when?

iMore · Nov 2, 2023

Apple Gift Cards over Black Friday — what's going to happen?

Black Friday is the best time to save money over the course of the year, but you shouldn't go to the Apple Store to do it.

The Independent UK · Aug 11, 2023

How a TikTok craze led to five hours of chaos on London’s busiest shopping street

Witnesses describe ‘chaotic’ scenes with teenagers running amok in Oxford Street

The Independent UK · Aug 10, 2023

How a TikTok craze led to five hours of chaos on London’s busiest shopping street

Witnesses describe ‘chaotic’ scenes with teenagers running amok in Oxford Street

iMore · Aug 7, 2023

You can now get cheaper AirPods 3 straight from Apple

The Apple Store now has a great way to save on some AirPods, as there are now refurbished options available.

Zenger · Aug 4, 2023

Amazon’s Strong Results May Offset Apple’s Lackluster Earnings

Stocks poised for rebound on positive earnings news, non-farm payrolls report

iMore · Jul 24, 2023

Buying from the Apple Store could be about to change forever

Apple Stores will soon include a home delivery option, according to a new report.

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