The Latest Breaking News from Apple Store

Discover five hidden iOS 26 easter eggs and secret responses that make your iPhone so much more fun to use.

Some Apple Watch Series 10 owners are reporting that Apple is offering free replacements due to a paint defect.

The new iPhone 17 series went on sale in India, causing massive crowds and long queues at Apple Stores nationwide. A brawl broke out at the store in Mumbai, with a video showing shoppers slapping and hitting one another due to a lack of security.

The iPhone 17 is here, and that means big changes are coming to the Apple Store's product line-up. Here's which older iPhones are still available — and which ones aren't.

iPhone 17 Pro Max pre-orders start 12 Sept 2025 at £779. Features 48MP cameras, A19 Pro chip, 6.9-inch display

Apple is rumored to be working on an AI chatbot for Apple Support, and as an ex-employee, I love the idea.

Demonstrators gathered inside and outside of New York City's 5th Avenue Apple store on Sunday to denounce big tech companies for backtracking on their previous support of the Paris Climate Agreement and to protest the Trump administration, which protestors say is funneling billions of dollars to fossil fuel companies.

It's been said that the Xiaomi SU7 is China's Apple Car—a super high-tech electric vehicle that's deeply connected to a popular ecosystem of personal gadgets. If you take that idea to its logical conclusion, and if Apple had actually pulled it off, then you would've been able to buy a…

To celebrate ten years of the Apple Watch, you can get a free pin at the Apple Store today.