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The Latest Breaking News from Apple Store

How to set up Optic ID on Apple Vision Pro — troubleshooting tips and more

How to set up Optic ID on Apple Vision Pro and some troubleshooting tips for when the eye-scanning technology doesn't work as expected.

iMore

Don't forget your Vision Pro passcode – if you do you'll have to send your headset back to Apple

If you forget your Apple Vision Pro passcode you'll need to take it back to the Apple Store or ship it to Apple to have it reset.

TechRadar

The Apple Vision Pro arrives in stores next week, but you can 'see' the AR headset at home now using… AR

Want to get up close with Vision Pro now? The Apple Store AR experience is almost like owning one.

TechRadar

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Apple Vision Pro customers warn of potential face scan issue — Inconsistent readings could create sizing problems, but there's an easy fix

Some Apple Vision Pro face scans are giving inaccurate or inconsistent readings meaning you may get the wrong strap, but there’s a fix if you live near an Apple Store.

iMore

Apple Vision Pro launch will see some U.S. stores close early as staff receive training — Select locations to close three hours early on Sunday, January 21

Apple Vision Pro launch is just around the corner and some Apple Stores are closing early on Sunday to train employees ahead of the big day.

iMore

Your local Apple Store might close early thanks to the Vision Pro launch

Some Apple Stores are closing early to get ready for the Vision Pro launch, here's what the changes are.

TechRadar

Apple Store goes down ahead of Vision Pro pre-orders

The Apple Store has gone offline ahead of Vision Pro pre-orders, which begin at 5 am PT.

iMore

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The Apple Back to School Event is live in South Korea, Australia, and more — Here are all the offers you can get

You can take advantage of some great Apple Back to School deals right now if you live in Australia, South Korea, New Zealand, or Brazil.

iMore

Apple Vision Pro ZEISS lenses: Everything you need to know

Do you wear glasses? ZEISS lenses are essential when wearing Apple Vision Pro.

iMore

Should you preorder the Apple Vision Pro? The pros and cons, plus how to buy it

Want to know if you should or shouldn't preorder an APple Vision Pro, and how to do it? This guide is for you.

TechRadar

Viral video captures the moment woman took pet pig into Brazil Apple store and let it poo all over the floor

A woman in Brazil has gone viral after taking her pet pig into an Apple store and letting it defecate everywhere.

iMore

Apple Vision Pro: Anything that requires a 25-minute sell isn't a good buy

The Apple Vision Pro is weeks from release, and the Cupertino company have a strange strategy in mind when it comes to closing the deal on its $3,500 headset.

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Thinking of booking a Vision Pro appointment at your Apple store? Here's what to expect

Details of the Vision Pro demo appointment have been revealed, such as segments of watching spatial videos, watching 3D movies, and more.

iMore

Soon you can demo the $3,500 Apple Vision Pro for free in Apple Stores

Apple will offer in-store demos on a ‘first-come, first-served’ basis, but it’s not clear how long a demo you’ll get.

Tom’s Guide

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New Apple Store app update readies for Apple Vision Pro orders — “Prepare for pre-order” section will include tool to scan your face before ordering

The Apple Store has just been updated to include information on the Vision Pro, including more information on the preorder process.

TechRadar

The Apple Vision Pro could be almost impossible to buy at launch

A new report from a reliable analyst predicts Apple’s Vision Pro will sell out soon after release.

iMore

Tales from the Genius Bar — Chapter 2: How the Genius stole Christmas

The world of Apple Retail revealed through the eyes of ex-employees with wonderful and weird tales to tell.

Tom’s Guide

Apple can save your Christmas shopping woes with free two hour delivery

Apple's offering free two hour shipping on some of its most popular products. Perfect for last minute gift shopping.

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iMore

Apple to shutter one of its most iconic stores — Infinite Loop Apple store in Cupertino to close January 2024

Apple is closing the doors of its Infinite Loop retail store on January 20, 2024.

TechRadar

Time to start saving – the Apple Vision Pro looks set to launch very soon

A new report suggests the headset isn't coming in January or March, instead it's set to release in February.

TechRadar

You'll still be able to buy an Apple Watch 9 after its ban, but Apple won’t tell you where

For legal reasons, staff in Apple Stores won't be able to tell you to head down the road to Walmart.

iMore

Apple's Vision Pro buying experience is taking shape as a potential March launch nears

Apple's Vision Pro will go on sale in early 2024 and Apple Stores are starting to get ready for the in-store experience.

iMore

Donate to (RED) this holiday season with Apple Pay in your local Apple Store and help the Global Fund fight HIV/AIDS

Donate directly to the Global Fund to help fight HIV and AIDS this December with every Apple Pay purchase at the Apple Store.

iMore

Apple Store customer orders iPhone 15 Pro Max, receives Android instead

A Reddit user purchased an iPhone directly from Apple and received an Android device instead, but where did the fake iPhone come from?

iMore

Apple won't sell you a Vision Pro online, here's why that's the right decision

The Vision Pro headset will only be sold in Apple Stores, not online, and that is probably the best decision Apple could have made.

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