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Tom’s Guide
Tom’s Guide
Technology
Tom Pritchard

iPhone Ultra could be the start of a whole new era at Apple — where Pro isn't the best anymore

Apple Apple Store
IPhone Fold design .

For years, Apple's peak has been defined by its Pro products. The MacBook Pro, iPhone Pro, iPad Pro, Vision Pro — the best of the best Apple devices have almost always had some sort of Pro moniker attached to them. But that might be about to change, with sources telling MacWorld that the Ultra brand may take hold of your nearest Apple Store very soon.

Apple does, of course, already sell one Ultra-branded product. The Apple Watch Ultra is currently on its third generation, and rumor has it that the Apple Watch Ultra 4 could arrive later this year. It'll be joined by the foldable iPhone, now seemingly called iPhone Ultra, and the long-awaited touchscreen MacBook Ultra.

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