The Latest Breaking News from the Apple Store

Apple was dying by the end of the 90s, but then it opened its first ever Apple Store 25 years ago - and the rest is history

Apple opened its first Apple Stores 25 years ago and changed the world in the process...

TechRadar · May 19

I used to work at the Apple Store – and the rumored AI-powered Support app sounds genius

Apple is rumored to be working on an AI chatbot for Apple Support, and as an ex-employee, I love the idea.

TechRadar · Jul 9, 2025

I've Seen The Future. It's A Xiaomi Store Where You Buy Smartphones And EVs

It's been said that the Xiaomi SU7 is China's Apple Car—a super high-tech electric vehicle that's deeply connected to a popular ecosystem of personal gadgets. If you take that idea to its logical conclusion, and if Apple had actually pulled it off, then you would've been able to buy a…

InsideEVs · May 6, 2025

You can now buy an Apple Watch Ultra 2 refurbished directly from Apple — here’s why it’s a good time to upgrade

Apple Watch Ultra 2 is now available refurbished at the Apple store, which means you can get a restored Apple Watch with official parts for cheaper.

iMore · Apr 23, 2024

Crooks who committed Apple Genius Bar scam convicted of fraud and could face up to 20 years in prison — over 5,000 fake iPhones sent in for repair

A thieving duo that sent over 5,000 fake iPhones in for repair at the Apple Store are facing 20 years in prison.

iMore · Feb 21, 2024

I used to teach classes at the Apple Store and here's why everyone should try a Today at Apple Photo Tour at least once

The iPhone camera is getting better and better every year, and Today at Apple can help you discover new features and unlock your creativity to make the most of it.

iMore · Feb 20, 2024

Apple's most powerful MacBooks get the refurbished treatment — M3 Pro and M3 Max now up to $530 off

Apple's refurbished options are some of the best ways of sticking with the Apple Store and saving money.

iMore · Feb 20, 2024

Apple Store goes down ahead of Vision Pro pre-orders

The Apple Store has gone offline ahead of Vision Pro pre-orders, which begin at 5 am PT.

iMore · Jan 19, 2024

A beloved iPhone accessory could be getting a USB-C redesign next year — MagSafe battery pack could return after being removed from the Apple store this year

A recent patent reveals that the Apple MagSafe battery pack is making a return, alongside a new redesign.

iMore · Dec 27, 2023

The five weirdest things you can buy from Apple.com

The Apple Store has some brilliant products in it: But some are just bizarre. Here’s five.

iMore · May 1, 2023