The Latest Breaking News from Sydney Sweeney

Divisive advertisement for denim clothing has prompted an online backlash this week

Sydney Sweeney and her publicist are having one hell of a morning, I’m sure. The backlash over her American Eagle denim campaign doesn’t seem to be dying down and now, a bunch of TikTokers – including one Doja Cat and an ex staffer at American Eagle – have weighed in.…

An advertising campaign starring Sydney Sweeney for the clothing brand American Eagle has triggered the latest online firestorm causing an internet meltdown.

Two nail trends for the price of one.

Essential survey shows majority think the submarines will never be delivered; government changes its mind on platform ban

Has a great jeans campaign.

Taron Egerton has played down talk that he could play James Bond.

Job was posted on company website two days after Sweeney campaign went live

Sydney Sweeney's new American Eagle ad is being ridiculed online for its scripted delivery and dated tone. Doja Cat's viral parody has intensified criticism, raising questions about celebrity endorsements and authentic branding.

Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’

American fashion retailer American Eagle and Hollywood actress Sydney Sweeney have been the subject of fierce criticism for a jeans advert which was aimed at raising awareness about domestic abuse. Instead, the campaign has sparked backlash over racial undertones. Here’s everything you need to know.