The Latest Breaking News from Switzerland Tourism

Away with the ferries: exploring Switzerland’s forgotten lake district by boat

The Jura and Three Lakes region is often overlooked by visitors, but on a lake-hopping adventure I discovered its gentle beauty as well as great food and wine

The Guardian - UK · Aug 17

The most underrated spots to visit for anyone inspired by Eurovision’s host country

Thinking of a Switzerland holiday? Here are four of the most underrated destinations to explore in this beautiful Alpine nation, says Camilla Foster

The Independent UK · May 12, 2025

Watch Roger Federer and Mads Mikkelsen go wild in the mountains in hilarious Swiss tourism advert

The Bond villain actor hugs trees and eats moss while the tennis star buries himself in autumn leaves

Advnture · Sep 11, 2024

Switzerland raises green tourism stakes

About 200,000 Thai tourists are expected to visit Switzerland over the next year as demand for travel recovers post Covid-19, says the Switzerland Tourism Southeast Asia Office director.

Bangkok Post · Nov 7, 2022

Finding happiness in Switzerland

A few weeks before Swiss Air flew me to Zurich, I read that Switzerland had been anointed "fourth happiest country in the world" by the World Happiness Report. That, and two clever and humorous Switzerland Tourism videos featuring Swiss-born tennis legend Roger Federer, contributed to my decision to spend 10…

Tribune News Service · Jun 20, 2022